Revenue is not a function. It is a system.
And commercial strategy is the discipline of designing that system.
Revenue is not a function. It is a system.
And commercial strategy is the discipline of designing that system.
About Noya Charmanidou
Mission
I’m a commercial leader in maritime SaaS, helping technology-driven companies turn complex products into scalable growth. Here, I write about commercial strategy, SaaS growth, and real-world lessons from building and scaling businesses in the maritime and B2B tech space.